The following brands and resources are provided as examples of commonly recognised products, services and educational resources used within companion animal, training and animal care industries.

This list is intended to assist learners in becoming familiar with products and organisations they may encounter during professional practice.

Inclusion within this spotlight does not represent endorsement, recommendation or guarantee of suitability for every animal, handler or situation.

WAFA does not receive financial benefit, commission or sponsorship from these recommendations. These examples are provided for educational purposes only and professionals should always consider:

• individual animal needs,
• welfare implications,
• evidence-informed practice,
• safety considerations,
• product suitability,
• veterinary or professional advice where appropriate.

The most expensive or popular product is not necessarily the most suitable. Equipment and resources should always be selected based on function, safety and the needs of the individual animal.

Training Equipment and Learning Resources

Blue-9®

Blue-9 develops training equipment and educational resources designed to support evidence-informed dog training.

Their products are commonly used for:

• reinforcement-based training,
• behaviour modification,
• handler education,
• improving communication between dogs and humans.

Training equipment should support clear communication and learning rather than relying on discomfort, fear or intimidation.

Do More With Your Dog (DMWYD)®

Do More With Your Dog provides training resources, activities and educational programs focused on strengthening the human–dog relationship through games, tricks and structured activities.

Their approach supports:

• enrichment through learning,
• confidence building,
• engagement,
• communication between dogs and handlers.

Structured activities can provide opportunities for dogs to use problem-solving skills and participate in mentally stimulating behaviours.

Cato Outdoors®

Cato Outdoors produces dog training and enrichment equipment designed to support engagement, learning and activity.

Products may assist with:

• training exercises,
• enrichment activities,
• confidence building,
• interactive play.

Equipment should always be selected according to the individual dog’s needs and abilities.

Enrichment and Cognitive Development

Nina Ottosson® (Outward Hound)

Nina Ottosson develops interactive puzzle toys designed to provide dogs with mental stimulation and problem-solving opportunities.

Enrichment products may support:

• cognitive engagement,
• reducing boredom,
• natural problem-solving behaviours,
• slower eating,
• independent activity.

Enrichment should complement, not replace:

• exercise,
• social interaction,
• rest,
• appropriate training.

KONG®

KONG produces enrichment toys widely used to provide appropriate chewing, food-based enrichment and mental stimulation.

KONG products may support:

• enrichment,
• anxiety management strategies,
• food motivation,
• appropriate chewing behaviours.

Products should be selected based on:

• size,
• durability,
• chewing style,
• safety.

LickiMat®

LickiMat develops enrichment feeding products designed to encourage licking, exploration and slower food consumption.

Potential benefits include:

• enrichment,
• calming activities,
• extending feeding time,
• reducing boredom.

West Paw®

West Paw produces durable enrichment and interactive dog toys designed to support play and engagement.

Selection should consider:

• dog’s size,
• chewing behaviour,
• safety,
• supervision requirements.

Kazoo®

Kazoo produces companion animal products including toys, accessories and everyday pet care items.

Products should always be assessed for:

• safety,
• suitability,
• durability,
• animal welfare considerations.

Nutrition, Treats and Supplements

Antinol® (Antinol Global)

Antinol produces marine-based supplements commonly used to support joint health and mobility in dogs and cats.

Products may complement:

• veterinary care,
• weight management,
• appropriate exercise,
• mobility support strategies.

Supplements should not replace veterinary diagnosis or treatment.

CanineCeuticals®

CanineCeuticals produces canine health and wellbeing products designed to support areas such as skin, coat, nutrition and general wellness.

Products should be selected based on:

• individual animal needs,
• health status,
• veterinary guidance where required.

VetActiv8®

VetActiv8 produces veterinary-focused supplements designed to support areas such as:

• mobility,
• skin and coat,
• digestive health,
• general wellbeing.

Supplements should be considered as part of a broader health management approach.

Bell & Bone®

Bell & Bone produces dog treats and wellness products designed to support everyday canine care.

Treat selection should consider:

• ingredients,
• calorie intake,
• allergies,
• individual dietary needs.

Eureka Pet Co.®

Eureka Pet Co. provides pet nutrition and wellness products.

Responsible nutritional decisions should consider:

• balanced diets,
• individual requirements,
• evidence-informed recommendations.

The Paw Grocer®

The Paw Grocer provides natural pet products including treats, supplements and enrichment items.

Natural products should still be assessed for:

• safety,
• nutritional suitability,
• quality,
• individual animal needs.

Simply Seaweed®

Simply Seaweed produces seaweed-based companion animal products specifically for dental health.

Seaweed products may  also support:

• skin and coat health,
• digestive health,
• general nutrition.

They should complement, not replace, balanced nutrition and veterinary care.

Lil Cracka®

Lil Cracka produces natural dog treats and chews, asnd the famous non-destructible dog bed.

Treats may support:

• positive reinforcement training,
• enrichment,
• chewing behaviours.

Handlers should consider:

• safe chewing,
• calorie contribution,
• supervision.

Maxxie Pet Products®

Maxxie Pet Products produces pet nutrition and wellbeing products.

Products should be selected according to:

• animal needs,
• health considerations,
• appropriate professional advice.

Walking Equipment, Harnesses and Outdoor Gear

Ruffwear®

Ruffwear produces technical outdoor equipment including:

• harnesses,
• leads,
• boots,
• life jackets,
• outdoor accessories.

Their equipment is commonly used by active and working dogs.

Fit, comfort and biomechanics should always be assessed.

Zero DC®

Zero DC produces specialist equipment designed for active dogs involved in activities such as:

• canicross,
• tracking,
• endurance activities.

Equipment should be selected according to:

• activity requirements,
• anatomy,
• conditioning,
• comfort.

Julius-K9®

Julius-K9 produces harnesses and accessories used widely in everyday walking and handling.

Equipment selection should consider:

• fit,
• freedom of movement,
• comfort,
• intended purpose.

A popular harness is not automatically suitable for every dog.

Kurgo®

Kurgo produces outdoor and travel equipment including:

• harnesses,
• vehicle products,
• travel accessories.

Equipment should support safe participation while considering individual needs.

DOOG®

DOOG produces walking accessories and everyday dog products.

Products may include:

• walking accessories,
• waste management products,
• outdoor items.

Dog Copenhagen®

Dog Copenhagen produces collars, harnesses and walking equipment designed for everyday use.

Black Dog Wear®

Black Dog Wear produces dog walking and training equipment.

EzyDog®

EzyDog produces walking, travel and outdoor dog equipment.

Arctic Sammy®

Arctic Sammy produces outdoor dog equipment designed for active lifestyles and adventure activities.

Outdoor equipment should always be selected according to:

• environment,
• weather,
• fitness,
• safety requirements.

Handler Accessibility and Accessories

Vivra®

Vivra produces practical accessories including treat pouches and handler equipment.

Accessible equipment can support handlers by making it easier to carry:

• training rewards,
• waste bags,
• personal items,
• equipment.

Selection should consider:

• accessibility,
• comfort,
• durability,
• ease of use.

Whifti Walks®

Whifti Walks produces practical walking accessories designed to support convenient and organised dog walking, including the whifti walks cannister.

Pablo & Co. Boutique®

Pablo & Co. produces collars, accessories and lifestyle products.

Reggie & Friends®

Reggie & Friends produces pet accessories and lifestyle products.

Big & Little Dogs®

Big & Little Dogs provides pet products designed for dogs of different sizes and needs.

Pawfect Pals®

Pawfect Pals produces companion animal accessories and lifestyle products.

Function, safety and welfare should always take priority over appearance.

Modern Pets®

Modern Pets provides contemporary pet products supporting everyday companion animal care.

Selection should prioritise:

• safety,
• function,
• comfort,
• suitability.

Bedding and Comfort

Scruffs®

Scruffs produces dog bedding and comfort products.

Appropriate resting areas are important for:

• recovery,
• sleep,
• comfort,
• wellbeing.

Snooza®

Snooza produces pet bedding and comfort products.

Behaviour Support and Education Resources

The Muzzle Up Project®

The Muzzle Up Project is an educational initiative promoting positive, welfare-based approaches to muzzle training.

The project promotes understanding that muzzles are:

• safety equipment,
• not punishment,
• not an indication that a dog is dangerous.

Appropriate muzzle use requires:

• correct fit,
• gradual conditioning,
• positive associations,
• ability to pant, drink and breathe comfortably.

Muzzle training should focus on confidence and cooperation rather than fear or force.

Thundershirt® (ThunderWorks)

Thundershirt produces calming garments designed to provide gentle pressure for some dogs experiencing anxiety or stress.

These products should be considered as one component of broader behaviour support strategies.

They should not replace:

• behaviour modification,
• environmental management,
• veterinary assessment.

First Aid and Emergency Preparedness

Survival First Aid Kits®

Survival produces first aid and emergency preparedness products.

Animal first aid kits may support:

• minor injury management,
• travel preparation,
• emergency response.

They do not replace veterinary care.

Vet In A Van®

Vet In provides veterinary first aid resources and emergency kits.

Animal first aid should always be supported by appropriate training and knowledge of when veterinary intervention is required.

Fido Pro®

Fido Pro produces emergency dog carrying and evacuation equipment.

Products may assist during:

• hiking emergencies,
• mobility limitations,
• evacuation situations.

Handlers should understand:

• weight limits,
• correct use,
• safe lifting practices.

End-of-Life and Bereavement Support

Rest Your Paws®

Rest Your Paws provides pet cremation and end-of-life support services.

Respectful end-of-life care is an important component of responsible animal guardianship and should consider:

• quality of life,
• veterinary guidance,
• family needs,
• respectful aftercare.

Products, equipment and resources are tools that support animal care — they do not replace knowledge, observation, professional judgement or ethical responsibility.

The best equipment is not necessarily the newest, most expensive or most popular.

The best choice is the one that supports:

• animal welfare,
• safety,
• comfort,
• accessibility,
• positive human–animal relationships.